Programme Core (21 credit units)
|
Course Code |
Course Title |
Credit Units |
|
COM5104
|
Research Methods for Communication and New Media
|
3 |
|
COM5106
|
Integrated Marketing Communication
|
3 |
|
COM5401
|
Advertising Production and Management
|
3 |
|
COM5402
|
Public Relations Strategies
|
3 |
|
COM5403
|
Crisis Communication and Management
|
3 |
|
COM5405
|
Consumer Behavior Insight
|
3 |
|
COM6601
|
Capstone Project
|
3 |
Programme Electives (9 credit units)
|
Course Code |
Course Title |
Credit Units |
|
COM5102
|
Global Media in the Digital Era
|
3 |
|
COM5108
|
Psychological Processing of New Media
|
3 |
|
COM5110
|
Public Communication Campaign Management
|
3 |
|
COM5111
|
AI and Digital Marketing for Entrepreneurs
|
3 |
|
COM5112
|
Communication Research Seminar
|
3 |
|
COM5404
|
Stakeholders Relationship Management
|
3 |
|
COM5406
|
Entrepreneurship and Business Planning
|
3 |
|
COM5407
|
Financial Communication and Promotion
|
3 |
|
COM5408
|
Global Promotion and Branding
|
3 |
|
COM5502
|
Multimedia Communication
|
3 |
|
COM5503
|
Dynamic Web Communication
|
3 |
|
COM5504
|
Advanced Multimedia Communication
|
3 |
|
COM5505
|
Digital Media for E-marketing
|
3 |
|
COM5506
|
Social Network Analysis for Communication
|
3 |
|
COM5507
|
Social Media Data Acquisition and Processing
|
3 |
|
COM5508
|
Media Data Analytics
|
3 |
|
COM5509
|
Digital Visual Media
|
3 |
|
COM5602
|
Directed Studies
|
3 |
|
COM5603
|
Dissertation
|
3 |
|
COM5604
|
Professional Internship
|
3 |
|
COM5605
|
Multimedia Practicum
|
3 |
Notes: Elective courses are offered on a rotating basis, based on budget, staff availabilities, and students' preferences. Approximately six to eight elective courses will be offered in one academic year.
Programme Requirement (credits units)
|
|
Credit Units |
|
Programme Core Credit
|
21
|
|
Programme Electives Credit
|
9
|
|
Total No. of Credit Units :
|
30
|
Curriculum
The curriculum of the MAIMC program is modeled after leading programs in such universities as Northwestern University in the United States , consisting of four integrated components: 1) advertising, 2) public relations, 3) marketing, and 4) new media technologies.
By emphasizing analytical approach, rigorous research, creative and compelling content development and emerging technologies, we provide our students with the skills, knowledge and experience they need to meet today's marketing challenges with creativity and innovation.
Study Chart
|
|
Semester A |
Semester B |
Summer |
|
Full-time Study Mode (Graduation in Semester B 2023/24): |
|
Year 1 |
Required Core Courses:
COM5104, COM5106, COM5401, COM5402,
COM6601*
|
Required Core Courses:
COM5403, COM5405, COM6601*
Three Required Elective Courses |
|
|
Full-time Study Mode (Graduation in Summer 2024): |
|
Year 1 |
Required Core Courses:
COM5104, COM5106, COM5401, COM5402,
COM6601*
|
Required Core Courses:
COM5403, COM5405, COM6601*
Two Required Elective Courses |
One Elective Course |
|
Part-time Study Mode: |
|
Year 1 |
Required Core Course:
COM5402
One Required Elective Course |
Required Core Courses:
COM5106, COM5405
One Required Elective Course |
Course offering in summer is optional, pending the availability of resources |
|
Year 2 |
Required Core Courses:
COM5104, COM5401, COM6601*
One Required Elective Course |
Required Core Courses:
COM5403, COM6601*
|
Course offering in summer is optional, pending the availability of resources |
Notes:
-
To complete this programme, each student is required to take and pass SEVEN designated core courses and THREE elective courses (altogether 30 credits).
-
Students are encouraged to take courses offered in regular Semesters A & B. Course offering in summer is optional, pending the availability of resources.
-
Course offering in summer is optional, pending the availability of resources.
-
*COM6601 is a year-long course (3 credits).
|
