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Department of Media and Communication Center for Communication Research

Minor Programmes

leaflet
Minor Coordinator: Prof KIM Ji Won
Tel:+(852) 3442 8602
Email: jiwonkim@cityu.edu.hk

Introduction

The Department of Media and Communication offers the following two minors:
  1. Minor in Media Communication (媒體傳播)
    This minor aims to offer a critical examination of the interplay between media and society by focusing on the structure and processes of mediated communication at individual, organizational and institutional levels. The theoretical and practical knowledge emphasize the production, dissemination, and consumption of media content as well as their impacts on individuals and the society at large.
  2. Minor in Public Relations and Advertising (公共關(guān)係與廣告)
    This minor aims to offer a mastery of the art of persuasive communication in both public relations and advertising. It allows students to acquire both the theories and the skills of integrated marketing communication. Students have opportunities to learn campaign management, crisis communication, media planning, e-marketing communication, and digital media related to the professional practice of public relations and advertising.

Targeted Students

The Minors are intended for all students enrolled in bachelor’s degree programmes offered by the University (except students majored in BAMDCM and BATVB), subject to the policies and regulations of the University and home academic units.

General Components of the Minors

In accordance with University regulations, the Minors consist of 18 credits.
Please visit the ARRO website:
http://www.pd4n48r.xyz/arro/curr/minr_main.htm for more information on steps required for the declaration of minor.

Structure and Courses

The Department of Media and Communication offered Minors (as below) starting from Semester A 2012/13. If you want to know more about the Minor before making any decision, you may seek advice from the respective academic advisors. Each Minor is consisted of 18 credits.

 1. Minor in Media Communication

Academic Advisor: Prof Chang Tsan-Kuo
E-mail: tkchang@cityu.edu.hk
Office: CMC-M5016
Telephone: 3442-8730

Core Course (6 credit units):
Course Code Course Title
COM2105 Visual Communication
COM2118 Media and Society

Elective Course (12 credit units):

Choose any four courses from the following electives:

Course Code Course Title
COM2116 Audience Analytics and Media Strategies
COM2501 Internet Communication
COM2502 Multimedia Authoring
COM3107 Fundamentals of Persuasive Communication
COM3109 Media and Communication in Chinese Context
COM3115 Communication Law and Ethics
COM3117 Media, Communication, and Public Opinion
COM3119 International Communication
COM3203 Data Journalism
COM4305 Current Affairs Documentary
COM4114 Crisis Communication


 2. Minor in Public Relations and Advertising

Academic Advisor: Dr Shen Fei
E-mail: feishen@cityu.edu.hk
Office: CMC-M5087
Telephone: 3442-5965

Core Course (6 credit units):
Course Code Course Title
COM2118 Media and Society
COM3107 Fundamentals of Persuasive Communication

Elective Course (12 credit units):

Choose any four courses from the following electives:

Course Code Course Title
COM2116 Audience Analytics and Media Strategies
COM2401 Fundamentals of Advertising
COM2402 Principles of Public Relations
COM2501 Internet Communication
COM2509 Interactive Digital Communication
COM3119 International Communication
COM3406 Strategic Media Planning
COM3408 Integrated Strategic Communication
COM3411 Interactive Advertising
COM3510 Digital e-Marketing Communication
COM4114 Crisis Communication
COM4207 Campaign Planning and Management


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