The City University of Hong Kong successfully bolstered its brand
among mainland Chinese and international universities through participating in the
Beijing International Education Expo 2004 (BIEE), 24-26 August, co-organized by the Beijing Municipal Education Commission and the China Scholarship Council.
“The primary objective of CityU's involvement in the BIEE was to make our presence known and showcase the University’s strengths and achievements in teaching, research, student development, research facilities, and our commitment to serving
the community,” said
Dr Zhu Guobin, Director of CityU's
External Liaison and Cooperation Office, and Delegation Leader. “We also aim at developing a direct and long-term network with mainland talent in order to attract them to study at CityU.” During the exhibition, Dr Zhu was interviewed in an online broadcast programme to answer questions in relation to mainland students studying and working in Hong Kong.
By means of panel displays, video shows, printed and electronic materials (such as brochures, handouts and VCDs), and individual counseling, the CityU booth attracted around 3,000 visitors, including students and teachers from secondary schools, parents, university students, and municipal Government officials. Many of them were interested in CityU’s academic programmes, admission requirements and application procedures, campus facilities, student services, and graduates’ career prospects.
The University solicited the support of six postgraduate alumni from the mainland to man the booth at the BIEE, answer enquiries from and share learning experiences with visitors. This arrangement proved effective and fruitful both to the participating alumni and the prospective students.
The BIEE attracted the participation of over 360 mainland and international educational institutions, 114 of which were from overseas, including renowned universities such as MIT; Oxford; the University of Technology, Sydney; and theUniversity of Melbourne. The three-day event, which featured exhibitions and forums, received around 60,000 visitors.
