The aim of our project is to revolutionise the golf industry by leveraging advanced technology to enhance the golfer experience and cater for the growing demand for personalised products in the era of Industry 4.0. Golf balls, a major consumable with significant value in the game, play a crucial role in a golfer’s performance.
We plan to utilise cutting-edge technology to extract and analyse golfers’ swing characteristics, enabling us to match them with the most suitable golf balls from the vast array of conforming options available in the market. By understanding the unique needs and preferences of individual golfers, we can enhance their game and optimise their performance on the course.
Our long-term vision involves leveraging CNC and AI technologies to design and produce custom-made golf balls tailored to the specific requirements of each golfer. This personalised approach has the potential to revolutionise the golf industry, offering golfers an unprecedented level of customisation and performance optimisation.
Our ultimate objective is to meet the evolving demands of golf enthusiasts in the digital age, where participants seek personalised products that are aligned with their individual preferences and playing style. Through our innovative approach and technological advances, we aim to elevate the golfing experience and empower golfers to achieve their full potential on the course.
Mr Raymond Mak Wai-man* (Alumnus, School of Continuing and Professional Education, CityU)
Mr Yuen Chi Yiu Collins
* Person-in-charge
(Last Updated: March 2025)
- CityU HK Tech 300 Seed Fund (2023)