In the post-COVID era, the higher demand for hand wash and household cleaning products is here to stay, creating a staggering amount of plastic bottle waste.
What can we do to offset this? We cannot ask people to clean less often, but we can offer an alternative solution so that people have access to environmentally sustainable products that are safe and budget friendly. The clock is ticking on climate change and it is time for all of us to act, starting with the use of define CLEAN hand wash and cleaning products.
define CLEAN is a Hong Kong-based green technology start-up that specialises in the development and production of safe and affordable powdered personal and household cleaners and disinfectants. Our unique powders were developed using naturally derived ingredients that are plant and mineral based, making them biodegradable and providing a sustainable alternative to traditional cleaning solutions. By using define CLEAN, consumers can reduce plastic waste by 100%, carbon emissions by 98% and storage by 95%. By simply adding water to our powdered products, consumers can use them in the comfort of their homes.
Mr Shih Jan-neil (Master’s student, Dept. of Management Sciences, CityU)
Mr Shih Jan-noel (Alumnus, College of Business, CityU)
Dr Matthew Sherman Wong (Graduate, University of California, Santa Barbara)
Mr Chiao Lu Ang-Sun-Cruz (Graduate, University of Toronto)
(Info based on the company's application form)
- CityU HK Tech 300 Angel Fund (2024)
- Incubatee, HKSTP Incu-Tech Programme (2023)
- Awarded Team, Inno Impact 2022, The Hong Kong Federation of Youth Groups
- Good Seed 2021 Cohort 2 Awadred Project
- Idea Stage Winner, Incubated Project, Climate Action Recognition Scheme (CARS), Hong Kong SDG Hub (2021)