Madzone is a marketing agency, media producer and technology start-up.
Our marketing team provides digital transformation and marketing services to business clients using innovative marketing, design and advertising content.
We also develop augmented reality solutions (eg. IG Filter), supported by the HKSTP’s Science and Technology Entrepreneur Programme (STEP).
The use of augmented reality (AR) technology in digital marketing is becoming a trend because it benefits branding and audience engagement. We developed an AR solution in the format of Instagram filters for a catering company, which contributed to the growth of user-generated content when the campaign was launched. The viral marketing has attracted people’s attention, resulting in skyrocketing reach rates.
Team members
Mr Chung Kai-fan (The Chinese University of Hong Kong)
Mr Li Chun (University of London)
Mr Wong Chiu-ching (Hong Kong Metropolitan University)
Mr Wong Ho-lun (Hong Kong Metropolitan University)
* Person-in-charge
(Info based on the team's application form)
Achievement
2. Hong Kong Metropolitan University Open InnoChallenge Award (2021)
3. The Chinese University of Hong Kong PI Team (2020)
4. The Hong Kong Science and Technology Parks Corporation (HKSTP) STEP Programme (2021)