EN4519 - Public Relations Writing in English | ||||||||
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| * The offering term is subject to change without prior notice | ||||||||
Course Aims | ||||||||
The course aims to: - convey the fundamentals of public relations principles and practice to provide a working framework within which to execute public relations writing genres. - introduce students to the working lifecycle of a public relations campaign from planning to execution and evaluation so that they can evaluate the best professional responses to public relations scenarios. - enable students to apply public relations writing principles to practice across a selection of persuasive texts typically required in an everyday working context. - provide examples of best practice in public relations writing and management as a way of benchmarking effective public relations work. | ||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||
Continuous Assessment: 100% | ||||||||
Detailed Course Information | ||||||||
| EN4519.pdf | ||||||||
