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This course aims to train students to develop the professional-level writing/production skills expected of beginning public relations practitioners. It exposes students to different approaches required for particular audiences and media, especially the ever more important online environment and social media. It also integrates public relations theory, audience research and analysis, persuasive writing into the design and production of public relations materials such as news releases, brochures, posters, flyers, web contents, PSA, media kits, etc. In the end of the class, students should be able to not only demonstrate a good understanding of the public relations writing skills, but also prepare a professional writing portfolio composed of different types of writing materials.