MKT5646 - Advertising and Integrated Marketing Communications | ||||||||
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| * The offering term is subject to change without prior notice | ||||||||
Course Aims | ||||||||
This course aims to develop and improve students' knowledge and skills on the concepts and practice in the planning, implementation and evaluation of an effective integrated marketing communication campaign. | ||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||
Continuous Assessment: 100% | ||||||||
Regulation of the Course? Students need to meet the attendance requirement of the Dept. of Marketing for the completion of the course.? | ||||||||
Detailed Course Information | ||||||||
| MKT5646.pdf | ||||||||
