1.?Foundation-year Courses (6 credit units) @ |
| Course Code | Course Title | Credit Units |
|---|
| COM2105 | Visual Communication | 3 | | COM2118 | Media and Society | 3 |
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@ Students of second major and students changed to the Major will follow the Advanced Standing I curriculum (only applicable to normative 4-year degree students and students admitted with Advanced Standing I).? ASI and ASII students will be exempted from the Foundation-year courses. |
1. Core Courses (33 credit units) |
| Course Code | Course Title | Credit Units | Remarks |
|---|
| COM2116 | Audience Analytics and Media Strategies | 3 | | | COM2202 | Writing for the Media | 3 | For students admitted to double major (BATVB + LLA / TI) only: (i) this course can be double counted to fulfil LT2306 in the second major, (ii) BALLA / BATI students in TVB major (second major), who have taken LT2306, cannot take this course, and (iii) BALLA / BATI students cannot use this course to fulfil LT2306 in the home major. | | COM2303 | Video Production and Editing | 3 | | | COM3115 | Communication Law and Ethics | 3 | | | COM3119 | International Communication | 3 | | | COM3209 | Digital Photojournalism | 3 | | | COM3508 | Emerging Technologies in Multimodal Communication | 3 | | | COM4305 | Current Affairs Documentary Production | 3 | | | COM4306 | Video News Reporting | 3 | | | COM4307 | Video News Production and Anchoring | 3 | | | COM4308 | Convergent Newsroom Practicum | 3 | |
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2. Core Elective (3 credit units) |
Choose one of the following courses |
| Course Code | Course Title | Credit Units |
|---|
| COM3203 | Data Journalism | 3 | | COM4309 | Radio News Production | 3 |
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3. Electives (12 credit units) |
| Course Code | Course Title | Credit Units | Remarks |
|---|
| COM2120 | Health Communication | 3 | | | COM2201 | News Writing and Reporting | 3 | | | COM2401 | Fundamentals of Advertising | 3 | | | COM2402 | Principles of Public Relations | 3 | | | COM2407 | Integrated Marketing Communication Principles and Practices | 3 | | | COM2501 | Internet Communication | 3 | For students admitted to double major (BATVB + LLA / TI) only: (i) this course can be double counted to fulfil LT3210 in second major, (ii) BALLA / BATI students in TVB major (second major), who have taken LT3210, cannot take this course, and (iii) BALLA / BATI students cannot use this course to fulfil LT3210 in the home major. | | COM2509 | Interactive Digital Communication | 3 | | | COM2510 | Generative AI for Multimedia Authoring | 3 | | | COM3211 | Business Journalism | 3 | | | COM3406 | Strategic Media Planning | 3 | | | COM3408 | Integrated Strategic Communication | 3 | | | COM3411 | Interactive Advertising | 3 | For students admitted to double major (BATVB + LLA / TI) only: (i) this course can be double counted to fulfil LT3399 in second major, (ii) BALLA / BATI students in TVB major (second major) cannot take this course, and (iii) BALLA / BATI students cannot use this course to fulfil LT3399 in the home major. | | COM3412 | Advertising Production Design | 3 | | | COM3413 | Writing for Public Relations | 3 | | | COM3507 | Digital Art and Communication | 3 | | | COM3511 | AI and Strategic Communication | 3 | | | COM4114 | Crisis Communication | 3 | | | COM4204 | News Feature Writing | 3 | | | COM4403 | Communication Management | 3 | | | COM4414 | Broadcast Advertising | 3 | | | COM4504 | Communication Design | 3 | | | COM4603 | Professional Communication Internship | 3 | For students admitted to double major (BATVB + LLA / TI) only: (i) this course can be double counted to fulfil LT3199 in second major, (ii) BALLA / BATI students in TVB major (second major) cannot take this course, and (iii) BALLA / BATI students cannot use this course to fulfil LT3199 in the home major. | | COM4604 | Communication Practicum | 3 | | | MGT2324 | Introduction to Entrepreneurship | 3 | | | MKT4628 | Digital Marketing Strategy | 3 | | | SM4125 | Computer Animation for Interactive Content | 3 | |
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