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This course provides an overview of major theories, key concepts, application strategies and research methods of communication theories and the interplay among the mass media, society and individuals. It covers: 1) both classic communication theories (e.g., diffusion of innovations) and new approaches as related to conventional and online communication; 2) the operation, process, and effects of the media and related communication industries; 3) various research methods in mass, interpersonal, organizational and intercultural communication to facilitate the discovery and confirmation of scientific knowledge; and 4) the interrelationship among communication, media and society.?